We started posting our neighborhood guides all the way back in 2015, and are in the process of updating them this year. We started with updating our Upper East Side guide, and today we are heading to one of our most frequently visited neighborhoods in Manhattan- Soho!
Soho is located south of Houston street (pronounced How-Sten, sorry Texans!) It is a very bustling neighborhood filled with many retail stores, restaurants, and boutique hotels. There is also ever-changing street art making it a great place to take some fun Instagram photos!
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If you want an easy shopping trip with all of your stores right near each other, the shops all along Broadway is where you want to head. Take a walk down Prince St. and Spring St. and you’ll fulfill all of your shopping needs. Some of our favorites are Bloomingdale’s, Uniqlo, Muji, & Other Stories, Saje Natural Wellness, Kendra Scott, Birkenstock, Sezane, Topshop and the Bite Beauty Lip Lab. 
After you spend half of your money on new clothing, you can spend the other half on all of the lovely snacks and treats that Soho has to offer. One of our favorites is Momofuku Milk Bar which you can read about here if you missed it. Dean and Deluca, located at Prince and Broadway is an upscale grocery store that has gourmet food and snacks.
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If you walk east past Broadway you will come across some great restaurants to pop in and have a bite. Some of our favorite spots for brunch are Jacks Wife Freda, The Butcher’s Daughter, The Egg Shop, Black Seed, and Two Hands. Grab a coffee at Maman or a matcha latte at Cha Cha Matcha. For a sweet treat head to Little Cupcake Bakeshop, or Baked By Melissa. 
If you are headed over by West Broadway you can grab a macaroon or a table at Laduree, which we visited in Paris here and here or grab brunch at Sadelle’s. 
If you are looking for a great place to stay in Soho we suggest the Soho Grand, the Nomo Soho, The James Hotel, or the Crosby Street Hotel.
What are your favorite places to visit in Soho, and what neighborhood would you like to explore next? Let us know in the comments below!
Don’t forget to check out the rest of our neighborhood guides here.
If you are looking for more food recommendations in NYC you may be interested in the best NYC restaurants for first time visitors, our NYC brunch round-up, our favorite NYC coffee shops, or where to find the best pizza in NYC.
Ash & Shelbs xx
P.S. If you are looking for some New York inspired products make sure you head over to our online marketplace The Sister Market!
